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There Will Never Be Another Automaker CEO Like Ferdinand Piëch
Car purchases are rarely rational, and nobody understood that more than Austrian business magnate and Porsche heir Ferdinand Piëch. In his 50-plus years in the automotive industry, his main motivating factor was building cool shit and taking it racing, often completely at odds with company profit or shareholder value.…Read more...
Car purchases are rarely rational, and nobody understood that more than Austrian business magnate and Porsche heir Ferdinand Piëch. In his 50-plus years in the automotive industry, his main motivating factor was building cool shit and taking it racing, often completely at odds with company profit or shareholder value.…
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