Disney brings playable ‘advergames’ to Hulu and ESPN

Disney’s new “Beat the Clock” ad format will let you play golf with your remote. | Image: Disney Disney is sprinkling a new kind of playable ad across Hulu and ESPN. The new ad format, called “advergames,” will let you interact with the ads using your remote, as reported earlier by Adweek. You might see two different advergames to start: Quiz Show and Beat the Clock. While Quiz Show presents a series of trivia questions, Beat the Clock challenges viewers to land golf balls into specific targets using their remote. Of course, they’re branded experiences, as the Beat the Clock ad features branding for Topgolf, and the Quiz Show game will prominently display an ad for a company while you play. Image: BrightLine Quiz Show replaces your traditional ad break with a sponsored trivia game. The pitch for this... Continue reading…

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Jun 14, 2024 - 17:20

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Disney brings playable ‘advergames’ to Hulu and ESPN

An image showing an “advergame” on a TV — *Disney’s new “Beat the Clock” ad format will let you play golf with your remote.* | Image: Disney

Disney is sprinkling a new kind of playable ad across Hulu and ESPN. The new ad format, called “advergames,” will let you interact with the ads using your remote, as reported earlier by Adweek.

You might see two different advergames to start: Quiz Show and Beat the Clock. While Quiz Show presents a series of trivia questions, Beat the Clock challenges viewers to land golf balls into specific targets using their remote. Of course, they’re branded experiences, as the Beat the Clock ad features branding for Topgolf, and the Quiz Show game will prominently display an ad for a company while you play.

Image: BrightLine

Quiz Show replaces your traditional ad break with a sponsored trivia game.

The pitch for this...