Tech

Verizon’s new V logo arrives as the lines blur between 5G, Fios, and streaming

Image: Verizon Verizon has ditched its checkmark logo for a red and yellow “V” and, with the change, introduced a new commercial that revisits its “Can you hear me now?” tagline. It also announced updated home internet plans, now called “myHome,” that include a slew of service bundles like Disney Plus and Netflix as well as cloud storage options or a Walmart Plus subscription. In the ad spot, that “now” turns into a lot more than just talking, with streaming video, filming TikToks, gaming, and FaceTiming shown to hammer home the point that this connection does a lot more than it did in 2002 when the campaign started. (That Paul Marcarelli, the original Verizon guy, defected to Sprint in 2016 goes unmentioned.) Here’s the old logo and the new one in... Continue reading…

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Jun 26, 2024 - 19:00

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Image: Verizon

Verizon has ditched its checkmark logo for a red and yellow “V” and, with the change, introduced a new commercial that revisits its “Can you hear me now?” tagline. It also announced updated home internet plans, now called “myHome,” that include a slew of service bundles like Disney Plus and Netflix as well as cloud storage options or a Walmart Plus subscription.

In the ad spot, that “now” turns into a lot more than just talking, with streaming video, filming TikToks, gaming, and FaceTiming shown to hammer home the point that this connection does a lot more than it did in 2002 when the campaign started. (That Paul Marcarelli, the original Verizon guy, defected to Sprint in 2016 goes unmentioned.)

Here’s the old logo and the new one in...